RFM is certainly not perfect. We identified a company purchasing our product at huge discounts (sales, etc.). As such, they show up as a good customer, but only from the standpoint of the top line. The key is to check…
Category: Marketing
Market Basket Analysis with python
Very elegant example at http://blog.derekfarren.com/2015/02/how-to-implement-large-scale-market.html. What is below is just a complete script with what the link above provides, along with example of our output. Our file was formatted slightly differently, so we had to change the split command. We…